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Personalized services allows the development of customer-tailored solutions and strengthens long-term relationships. The benefits of personalization in marketing becomes more often over the years. But this type of approach has existed since the 1870s, when companies would handwrite letters with specific messages focused on customer needs. Clients want to know that their expectations are being taken into account. Here are some benefits of focusing on the needs of your customers: Understanding its customers – meaningful, one-on-one experience Understanding the customers needs and focusing on creating products or services that meets expectations, will make the experience meaningful. If a company is going to understand customer expectations and demands, then they need to be able to connect and empathize with the situations that your customers face. Customers become loyal because they remember…

TikTok is one of the most popular applications in recent years. This application was at first dedicated to young generations but not anymore. You'll find there short videos like lip sync, dance, transitions challenge, make-up and fashion videos,… Our marketing specialists have looked at this application which has already exceeded 1 billion active users per month to come up with creative advertising ideas. With an increasing number of users, if you want to promote your business on this social network, it is almost impossible not to find at least a part of your target audience. At the moment, there are only few entrepreneurs who take in consideration the advertising on TikTok, which is an advantage for promoting your brand here. Therefore, here are the 5 marketing strategies on TikTok: 1-…

Visual identity is the visible representation of a brand, from the logo and colors to the website and design of physical stores. The visual identity sounds similar to the brand identity, but its unique benefits and elements set it apart. A quality visual identity should be seen as a priority in any business strategy. Creating a visual identity will allow your brand to express its personality and character, but also to create a connection with your target customers. Of course, visual identity is not effective on its own. It must be supported and promoted through a solid and carefully crafted marketing strategy. The goal of visual identity is to define graphic and visual standards that enable consistent communication of the brand on all channels, from printed materials to websites and…

Information is knowledge...Knowledge is power... (Sir Francis Bacon) To develop your company your need all kind of information: information concerning your industry, your competitors, your current and future customers,... The internet is full of information and searching for it can be useful for several reasons. Here are 4 benefits of up-to-date information for your business: 1. Information to keep your website's content fresh A website with updated content benefits both the customer and the company. A website is a showcase of your business. It is important to keep its content up-to-date. It helps you to build a relashionship of trust with your customers. Your clients already know yor services but they are interested in news in your industry. Potential customers have the same interests. Discovering these news on your website…

A website is more than just displaying company’s information and brand. It is a global medium of interaction with existing and potential customers and is about continually attracting and retaining your clients based on what your business does best, uniquely in a manner that satisfy your clients. If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner: Reason 1: Virtual presence A website is a 24/7 marketing tool that can help you to promote your products or services around the clock. For business owners, having a website is one of the first steps to get online. Not only does a site gives your business a professional presence, it provides…

Every company has secretarial tasks that should be handled by experienced individuals to ensure maximum efficiency of the business. However, when you are running an entire company by yourself, it can be quite challenging to keep up with such tasks. Business owners can easily solve this challenge by outsourcing all of part of the company's secretarial services, which will give them more free time to focus on other essential tasks of the company. Moreover, they will have peace of mind because the responsibilities of the secretary will be fulfilled by a team of professional people. There are several reasons why you should consider to turn to a company that offers remote secretarial services. Here are some of them: 1. Cost effective To turn to a company that offers secretarial services,…

You might think that content marketing is just another fancy marketing term but the truth is that it is something that has been around for more than a century. In 1895 The Furrow magazine was launched and the era of content marketing was born. Aimed at farmers it increased sales for agricultural machines and created awareness for certain brands in the field while delivering nicely wrapped information through articles and stories. Why is content marketing important? Simply put: because it is the foundation of every marketing strategy and ecapsulates every other way your company might gain clients. Content is needed for your social media, for your mailing list, for your blog posts, for anything. Create a strategy You need to illustrate exactly what your company's strong points are, the needs…