Understanding The Full Impact Of Web Design On SEO, Branding, And More




Analyzing Branding in Terms of Web Design

There is an important distinction to be made when looking at branding in terms of web design. Your website’s design is not your brand, but it’s one of the brand elements that helps you build trust with your audience.

According to researcher Jared M. Spool, branding is an investment that grows over time with the end goal of getting people to say, “That’s a product or service I trust.” He claims “brands are perceptions” and “brand elements, such as names, logos, tag lines, trademarks, and packaging, are shortcuts to those perceptions.”

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