Social networks have become essential for companies, which forces them to constantly improve their presence. Any company must be on the front of the stage, available to its customers, including on social networks.
If you haven’t optimized your social media presence, no worries, there is still time. The benefits will reward all the efforts. You will gain among other things better communication with your target audience and brand awareness increase. A presence on social networks helps you grow your social reach, build authority and popularity.
A network of relationships
As its name suggests, social networking is synonymous with communication and networking. Social media is not for keeping up appearances, but more for creating a community, a group of fans who can become your brand ambassadors and thus help you improve your products and services.
We’ve heard it multiple times and we should keep on listening because people often forget: 1,000 active followers that engage with your posts will always be more valuable than 100,000 followers.
Take advantage of this form of communication, the “social” part of the “social media presence” and form relationships. The beauty of social media is that you can talk to your audience from anywhere. Don’t focus only on collecting followers that won’t bring you any traction or conversions.
Start conversations. Ask questions and offer helpful advice on your social media account. Mention people in your posts when you share or reference their content on social media or when you comment on their posts.
A wealth of useful information
Although you rely on selling your product, your social media marketing strategy shouldn’t be all about that. Don’t use social media to hard sell. It will make more sense to push offers and discounts to other places.
Think of social media this way: people search Facebook for what others think of a brand, evidence of trust and value regarding one or the other brand. They search Twitter for live news and events and Instagram or TikTok for insight into team spirit, other ideas for using your products and services, or examples of visual creativity.
Providing useful information for a wider range of visitors generates greater benefits and earns you long-term customers.
If you are challenged by your audience, if you receive questions or opinions, whether positive or not, react. Make sure to answer in time. Otherwise, you could lose their interest and trust, depending on what stage of the buying funnel they are at.
A constant social presence
According to Social Media Today, 77% of consumers say they are more likely to buy from a brand they follow on social media than from another. Increasing your presence on social networks can therefore only benefit you.
Juggling several profiles on social networks to establish good visibility everywhere is not easy and is time-consuming. You will first need to define the basics of your digital strategy. You will then need to schedule your posts, be consistent, offer support, and create engaging content based on what your audience wants.
Getting an engaged social audience is hard to reach. And building relationships is not child’s play. You need to feed them with relevant content on a regular basis using a posting schedule.
It takes time and a lot of energy to constantly push and deliver quality content that will keep your audience interested and involved. This is no easy task and it surely is worth doing well if you plan to do it at all.
We can help you during every step of the way and even take this burden off your shoulders providing a personalized plan that will boost your social media presence fast. Contact us for further details.