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5 steps to successful projects
The success of a project can be measured by how close it has been to achieving goals or objectives with respect to budget and deadline parameters. If all the participants…
Six Digital Marketing Strategies for Small Businesses
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email,…
tips for writing compelling emails
In only the last few years, email marketing has gone a long way. A well-written, plain-text email can outperform a professionally designed email with a plethora of bells and whistles.…
5 ways to build an authentic brand
Authenticity is a vital component for any brand. It relates to how you are perceived, and how much trust you garner from both potential and existing consumers. When we consult…
The benefits of e-mail marketing
E-mail marketing enriches communications in the business environment, targets certain key markets, while being cost-effective and environmentally friendly. E-mailing campaigns are an effective way to attract new customers, to stay…
Cybersecurity and business
Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats. If you are a business owner or any other user on the web, you should…