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In digital marketing, search engines are essential to help your customers find your business. SEO (Search Engine Optimization), known as natural referencing, and SEA (Search Engine Advertising), known as paid referencing, are two fundamental methods for increasing your ranking in search engines. SEA is also known as Ppc/Pay-Per-Click.Both strategies can be useful on their own or even integrated. In this article we define SEO and the reasons why SEO is important for your business. SEO optimization is accomplished through a variety of marketing tactics including the strategic use of keywords, chosen for their high search volume, but also through a site's content and metadata. Keywords are the terms people are typing when they’re searching for information about your product, service, and site. This digital marketing strategy aims to generate revenue…

Professional translation services have become even more important in today’s globalized world. As more of us access the internet via mobile devices, and more of the world’s population becomes connected, the need to communicate in other languages becomes imperative (clients, suppliers, business partners or employees). Outsourcing your translations, for instance of your website, technical content, blog, or marketing materials, can be an effective way of reducing your costs, ensuring accuracy and maintaining your brand consistency. To minimize translation costs It allows you to find the best talent from anywhere in the world, which can result in significant cost savings in both time and money. From an economic standpoint, outsourcing your translations allows you to minimise your cost per word. Meaning you pay a fraction of what you would have paid…

Social networks have become essential for companies, which forces them to constantly improve their presence. Any company must be on the front of the stage, available to its customers, including on social networks. If you haven't optimized your social media presence, no worries, there is still time. The benefits will reward all the efforts. You will gain among other things better communication with your target audience and brand awareness increase. A presence on social networks helps you grow your social reach, build authority and popularity. A network of relationships As its name suggests, social networking is synonymous with communication and networking. Social media is not for keeping up appearances, but more for creating a community, a group of fans who can become your brand ambassadors and thus help you improve…

Creating videos for your business can sometimes be a headache, if only to decide what type of videos to make for your business. Whether you work for a big brand or a small business, video content is a great tool for building trust with potential customers. Using video content for business marketing is becoming more common. There are good reasons for this. It naturally attracts consumers across screens of all sizes and keeps them engaged with your content longer. This improves also your brand’s SEO (search engine optimization) ranking. The demand for video content is increasing, too. According to Forbes, 90% of customers say video helps them make buying decisions, and 64% say that seeing a video makes them more likely to buy. But what kind of video is right…

IT outsourcing is a common practice these days. Technologies are growing increasingly complex, while also becoming necessary for nearly all businesses. For many companies, maintaining an in-house IT team is not a practical solution. Today, IT outsourcing is a cheaper and faster solution to meet business needs. Some of these services include: website design, network configuration and management, security, technical and desktop support, application development, telecommunications, and infrastructure.Remote monitoring teams handle network-related issues that you don't have time for, or not qualified to do, including hardware upgrades and security patch installation. Here are 10 reasons why businesses choose IT outsourcing 1- Money-savingOne of the most important advantages of outsourcing your IT is economic. In-house IT teams can be very expensive to hire and train. Moreover, the workload is variable.Outsourcing your…

Personalized services allows the development of customer-tailored solutions and strengthens long-term relationships. The benefits of personalization in marketing becomes more often over the years. But this type of approach has existed since the 1870s, when companies would handwrite letters with specific messages focused on customer needs. Clients want to know that their expectations are being taken into account. Here are some benefits of focusing on the needs of your customers: Understanding its customers – meaningful, one-on-one experience Understanding the customers needs and focusing on creating products or services that meets expectations, will make the experience meaningful. If a company is going to understand customer expectations and demands, then they need to be able to connect and empathize with the situations that your customers face. Customers become loyal because they remember…

TikTok is one of the most popular applications in recent years. This application was at first dedicated to young generations but not anymore. You'll find there short videos like lip sync, dance, transitions challenge, make-up and fashion videos,… Our marketing specialists have looked at this application which has already exceeded 1 billion active users per month to come up with creative advertising ideas. With an increasing number of users, if you want to promote your business on this social network, it is almost impossible not to find at least a part of your target audience. At the moment, there are only few entrepreneurs who take in consideration the advertising on TikTok, which is an advantage for promoting your brand here. Therefore, here are the 5 marketing strategies on TikTok: 1-…

Visual identity is the visible representation of a brand, from the logo and colors to the website and design of physical stores. The visual identity sounds similar to the brand identity, but its unique benefits and elements set it apart. A quality visual identity should be seen as a priority in any business strategy. Creating a visual identity will allow your brand to express its personality and character, but also to create a connection with your target customers. Of course, visual identity is not effective on its own. It must be supported and promoted through a solid and carefully crafted marketing strategy. The goal of visual identity is to define graphic and visual standards that enable consistent communication of the brand on all channels, from printed materials to websites and…