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Social media has become an essential part of any successful marketing strategy, but it can be overwhelming to choose the right platform for your business. Brands and businesses of varying sizes make the mistake of attempting to be active on all popular social media networks. In theory, being on every platform means you have the potential to reach more possible customers. However, this leads to poorly used budgets, lackluster content, and a low return on investment.Instead of spreading your content and your marketing budget too thin, identify which social media platforms are right for your strategy. So here are some steps to follow in order to find the right social media platforms for your marketing strategy: Know your audience and understand your industry: Some social media channels work better for…

Your organization's data is one of its most valuable assets and must be protected accordingly. Because there are so many ways your organization's data could potentially be lost or compromised, you must take a multifaceted approach to ensuring the well-being of data. This means focusing on three key areas: data privacy, data protection and data security. Data privacy is a guideline for how data should be collected or handled, based on its sensitivity and importance. Data privacy is typically applied to personal health information and personally identifiable information. This includes financial information, medical records, ID numbers, names, birthdates, and contact information. Data privacy concerns apply to all sensitive information that your organization handle, including that of customers, shareholders, and employees. Often, this information plays a vital role in business operations,…

Advertising is a way of communication that aims to increase sales of products and services offered. The creation of radio in the 1920s and television in the 1940s revolutionized advertising, turning it into a very important tool for brand awareness. This branch of marketing provides buyers with information about products, brands, services and companies. Digital marketing has become an essential element in the online promotion of a company, regardless of whether it is a presentation site or an online store. Here are some advantages of online promotion: Consumer information – news and information reach a large number of people. The products or services offered can reach potential clients all over the world. The internet is global, facilitating international communication, and therefore customers will always be informed. Most people do online…

Are you thinking you don’t get engagement on your social media because you’re not posting at the right times? Or have you only just set up a new social channel for your business and are wondering how often you should post on social media, and on what times? Before we dig in to give in-depth answers, here’s something you need to understand: there are no magic times to post on social media. Behind the scenes, there’s a lot of trial and error. Plus, there are some fundamental principles to stick with such as being consistent in the updates you make on social media. Along the way, we’ll also cover how often you should post on some of the big social channels. You’ll learn the best times to post on each…

The success of a project can be measured by how close it has been to achieving goals or objectives with respect to budget and deadline parameters. If all the participants in the project work towards a predetermined goal and know where they are going, that project will be successful. This usually mean that all stakeholders achieve results that meet their expectations. In order to achieve success, it is necessary for each person involved to constantly know what they have to do. Knowing the expectations for project success can help project managers track the team's progress toward the end goals. Setting criteria for project success can help create transparency among the project team and the clients. Here are the 5 steps to successful projects: 1. Open communication and defining expectations The…

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. Digital marketing is absolutely essential if you want your business to become a success. From helping you attract new customers to increasing your sales, the right digital marketing strategy can really take your business growth to new heights. In this article, we’ll discuss six effective digital marketing strategies you…

In only the last few years, email marketing has gone a long way. A well-written, plain-text email can outperform a professionally designed email with a plethora of bells and whistles. In fact, regardless of how nice your marketing emails appear, if they lack in well-written content, your subscribers will stop opening and begin deleting your emails. So, how can you design an effective marketing email? It all boils down to a few copywriting best practices that you should use to both your message's subject line and the message content itself. The subject line is an important part of drafting great email text. It is your email's gatekeeper: no one gets to read your fantastic email text if they aren't intrigued enough to open it in the first place. Here are…

Authenticity is a vital component for any brand. It relates to how you are perceived, and how much trust you garner from both potential and existing consumers. When we consult with our clients on building an authentic brand, here are a few strategies we suggest starting with: Social proof Social media can be an effective way to get to know your audience and, therefore, create more meaningful relationships with them. Social proof is an easy way to showcase what your customers love about you and your brand. It helps build trust and drive sales. The trust and connection you've built with your customers will help future customers trust in your brand. Showing, not telling, is the key to any good story and social proof is the most powerful way to…

E-mail marketing enriches communications in the business environment, targets certain key markets, while being cost-effective and environmentally friendly. E-mailing campaigns are an effective way to attract new customers, to stay in touch with your existing clients and promote your business. This type of direct marketing channel lets businesses share new products, sales and updates with the customers. It has the highest ROI - return on investment -of all forms of marketing. In the long run, a well-designed e-mail marketing strategy not only drives sales, but helps you build a community around your brand. Among the types of marketing e-mails we can find: promotional e-mails (used to promote special offers, new product releases, to encourage customers to visit a page on your website or use a coupon to make a purchase)informational…

Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats. If you are a business owner or any other user on the web, you should take precautions to make yourself cybersecure. A strong cybersecurity strategy consists of different layers of protection to defend your business against all kinds of cybercrime. Today’s data threats don’t discriminate; businesses of all sizes are susceptible to attacks. Cybersecurity is very important in your business because it's designed to protect all categories of data from theft and damage. Today’s employees are connected to the Internet all day. They communicate with colleagues or clients, sharing critical information and jumping from site to site. So it is essential for all companies to plan for the worst and train their employees in cybersecurity.…