10 reasons why your business needs SEO
In digital marketing, search engines are essential to help your customers find your business. SEO (Search Engine Optimization), known as natural referencing, and SEA (Search Engine Advertising), known as paid referencing, are two fundamental methods for increasing your ranking in search engines. SEA is also known as Ppc/Pay-Per-Click.Both strategies can be useful on their own or even integrated. In this article we define SEO and the reasons why SEO is important for your business. SEO optimization is accomplished through a variety of marketing tactics including the strategic use of keywords, chosen for their high search volume, but also through a site's content and metadata. Keywords are the terms people are typing when they’re searching for information about your product, service, and site. This digital marketing strategy aims to generate revenue…