Your business needs a good database

A database can take many forms. It includes information from the various departments of your company, from the sales department to human resources, including accounting, logistics and even the marketing department. The data included in a database must be easily searchable, manageable and modifiable.

These systems are designed to be extremely versatile. Even a small business can set up databases to contribute to its growth. The data structured in this way is useful for spotting trends in your sector and planning your future projects.

With a database, information is gradually entered into the system and is securely accessible by each user.

Without database management, no digitization or automation is possible. Tasks have to be done manually and take more time. Companies are therefore increasingly turning to databases to increase productivity and reduce costs. But there are also many other benefits.

Here are 5 benefits of having an up-to-date database for your business:

Save time

As businesses grow, it becomes difficult to store and manage the growing amount of information. A database allows businesses to manage all essential business information in one place. This saves time in accessing the data as well. With a good structuring of your data in the database, you obtain the information you are looking for in a few clicks. Centralizing your data also allows you to sort, eliminate redundant data and update useful information for your various departments.

Centralization of data

Nowadays, an up-to-date and well-structured database is essential to your sales department. In a traditional filing system, data is stored in multiple files. In contrast, a centralized database system stores all useful information in a single file. Centralized, the data is easily accessible and simultaneously, by the various authorized users. The centralization of data rhymes with security, integrity, evolution and portability.

Simplified human resources management

Every employer wants to store their employees’ information in a secure and stable environment, and even more so since the European directive on the GDPR. Databases greatly facilitate the management of human resources. They make it possible to rationalize most HR tasks, to store information such as the personal data of your workers or employees, schedules, schedules, absences, social benefits, payslips,… A database HR offers your business efficiency, profitability and increased accuracy.

Optimized management of your customers

To grow, your business needs customers, and even more satisfied customers. Knowing your customers is essential. Setting up a CRM, a database containing your up-to-date customers and prospects, is essential for your business development. It is also a great tool for your marketing department. You will store in your CRM all useful customer data: the physical and virtual contact details of your customers and prospects, the details of purchases but also the history of interactions, positive or not. Thanks to this centralized customer data, your sales and marketing teams will be able to optimize customer relations and seize any opportunity.

Database Security

Once your database has been created, it is essential to protect it against any unauthorized access and to preserve the confidentiality, integrity and availability of your data. There are different levers to secure your database, including the use of complex and regularly modified login credentials and passwords. You can also use an encryption system or a secure vpn to access your database. Securing your databases should not be taken lightly.

Having databases is a necessary tool for any current company, and even more so in the future. As much for managing your customer relations, your staff as your cash flow, an up-to-date and secure database is a considerable time saver and an opening to development opportunities.

Regular and optimal updating of your databases can take time but opens the way to digitalization and incredible business opportunities. Companies like KJ WEB OFFICE have teams trained to support you in creating or updating your databases in complete security. Ask them your questions!

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  • […] and your commercial development to centralize the information of your prospects and customers and to keep this database up to date. Your customer database can take the simple form of a spreadsheet but can evolve into more complex […]

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