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Authenticity is a vital component for any brand. It relates to how you are perceived, and how much trust you garner from both potential and existing consumers. When we consult with our clients on building an authentic brand, here are a few strategies we suggest starting with: Social proof Social media can be an effective way to get to know your audience and, therefore, create more meaningful relationships with them. Social proof is an easy way to showcase what your customers love about you and your brand. It helps build trust and drive sales. The trust and connection you've built with your customers will help future customers trust in your brand. Showing, not telling, is the key to any good story and social proof is the most powerful way to…

E-mail marketing enriches communications in the business environment, targets certain key markets, while being cost-effective and environmentally friendly. E-mailing campaigns are an effective way to attract new customers, to stay in touch with your existing clients and promote your business. This type of direct marketing channel lets businesses share new products, sales and updates with the customers. It has the highest ROI - return on investment -of all forms of marketing. In the long run, a well-designed e-mail marketing strategy not only drives sales, but helps you build a community around your brand. Among the types of marketing e-mails we can find: promotional e-mails (used to promote special offers, new product releases, to encourage customers to visit a page on your website or use a coupon to make a purchase)informational…

Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats. If you are a business owner or any other user on the web, you should take precautions to make yourself cybersecure. A strong cybersecurity strategy consists of different layers of protection to defend your business against all kinds of cybercrime. Today’s data threats don’t discriminate; businesses of all sizes are susceptible to attacks. Cybersecurity is very important in your business because it's designed to protect all categories of data from theft and damage. Today’s employees are connected to the Internet all day. They communicate with colleagues or clients, sharing critical information and jumping from site to site. So it is essential for all companies to plan for the worst and train their employees in cybersecurity.…

Designers have started creating sites as art, as interactive projects or that simply exist for play and delight. They found ways to show off new techniques or create websites for their own sake. Today's designs, find creative ways to use typography, grids and lines, and simple navigation. Updated styling, with a lot of muted colors and sophisticated textures, keeps sites from feeling too retro. But web design is also moving into the future with exciting contemporary techniques such as: advanced interactions, animations and visual effects. And designers are using no-code tools to enable them to do it all faster and easier than ever before. Websites should be more accessible, easy to navigate and flow seamlessly. With this in mind, designers today feel more in their zone, and more secure with…

The needs of a business often don’t necessitate in-house hiring. When requiring specific skills and equipment or short-term, limited, or seasonal needs, hiring freelancers generally makes more sense. Outsourcing refers to hiring a service provider, consultant, or agency to manage some aspect of your business. Commonly outsourced tasks include administrative tasks, marketing, and social media, customer service, IT, and accounting to name a few. As a general rule of thumb, smaller businesses will need to outsource more often than larger ones. Hiring for both in-house and outsourced positions can be time-consuming, stressful and expensive. The Pros Of Hiring In-House If you are recruiting, it is essential to list the interview questions to directly identify potential employees who are easily committed and who wish to play an active role in your…

The development of a company undeniably passes through the development of its sales. If your sales increase, your business prospers. On the contrary, if your sales process doesn't get good results, your business stagnates. To boost your sales, you need specific tools and good salespeople. Generating sales as an entrepreneur is hard work. A prospect rarely becomes a customer with the wave of a magic wand. You will have to apply effective methods to push a prospect to action, to convince him of your values, of the quality of your products or services. Then, You will achieve sales figures that will not only generate revenue, but also profits. It's never too late to implement changes to increase the performance of your sales process. Even if you already have a solid…

In digital marketing, search engines are essential to help your customers find your business. SEO (Search Engine Optimization), known as natural referencing, and SEA (Search Engine Advertising), known as paid referencing, are two fundamental methods for increasing your ranking in search engines. SEA is also known as Ppc/Pay-Per-Click.Both strategies can be useful on their own or even integrated. In this article we define SEO and the reasons why SEO is important for your business. SEO optimization is accomplished through a variety of marketing tactics including the strategic use of keywords, chosen for their high search volume, but also through a site's content and metadata. Keywords are the terms people are typing when they’re searching for information about your product, service, and site. This digital marketing strategy aims to generate revenue…

Professional translation services have become even more important in today’s globalized world. As more of us access the internet via mobile devices, and more of the world’s population becomes connected, the need to communicate in other languages becomes imperative (clients, suppliers, business partners or employees). Outsourcing your translations, for instance of your website, technical content, blog, or marketing materials, can be an effective way of reducing your costs, ensuring accuracy and maintaining your brand consistency. To minimize translation costs It allows you to find the best talent from anywhere in the world, which can result in significant cost savings in both time and money. From an economic standpoint, outsourcing your translations allows you to minimise your cost per word. Meaning you pay a fraction of what you would have paid…

Social networks have become essential for companies, which forces them to constantly improve their presence. Any company must be on the front of the stage, available to its customers, including on social networks. If you haven't optimized your social media presence, no worries, there is still time. The benefits will reward all the efforts. You will gain among other things better communication with your target audience and brand awareness increase. A presence on social networks helps you grow your social reach, build authority and popularity. A network of relationships As its name suggests, social networking is synonymous with communication and networking. Social media is not for keeping up appearances, but more for creating a community, a group of fans who can become your brand ambassadors and thus help you improve…