The benefits of e-mail marketing
E-mail marketing enriches communications in the business environment, targets certain key markets, while being cost-effective and environmentally friendly. E-mailing campaigns are an effective way to attract new customers, to stay in touch with your existing clients and promote your business. This type of direct marketing channel lets businesses share new products, sales and updates with the customers. It has the highest ROI - return on investment -of all forms of marketing. In the long run, a well-designed e-mail marketing strategy not only drives sales, but helps you build a community around your brand. Among the types of marketing e-mails we can find: promotional e-mails (used to promote special offers, new product releases, to encourage customers to visit a page on your website or use a coupon to make a purchase)informational…